Black Friday Men 2026

What is on sale in Black Friday men's clothing

64 men's styles are in stock, most marked down 20 to 29%. Five to know first:

• San Francisco Italian Trousers: our best seller this season. 45% Lyocell, 40% Cotton, 10% Viscose, 5% Spandex. Off White, Black, Khaki, Coffee or Gray Blue, waist 30 to 36. Now $105 (was $135).
• Italian Trousers in Worsted Wool: 72% wool, straight leg, Khaki or Navy Blue, 29 to 36. Now $140 (was $179).
• Portofino Lapel Double-Faced Wool Jacket: 100% wool, down lining, Gray or Camel, S to XXL. Now $315 (was $435).
• Lovau Old Money Sweater Zip: 60% cashmere, 40% fine wool, Light Camel, Light Gray, Black or Floral Blue, XS to XL. Now $109 (was $149).
• Como Commuter Jacket: wind-resistant, Navy or Khaki, S to XL. Now $145 (was $205), the deepest cut at 29%.

How to choose your fit, size and fabric

Start with the trouser. Everything else hangs from it. Waist sizes run 29 to 38. For the worsted wool Italian Trousers we suggest one size up. For the Sweater Zip, take your usual size. Tops run XS to XXL.

• Office and dinners: worsted wool in Khaki or Navy Blue. The full range is on the men's trousers page.
• Travel and long days: the lyocell and cotton blend drapes and stretches. Heading somewhere warm, see linen trousers and linen shirts.
• Structure: the 73% cotton, polyamide and wool blend holds a pleat, as on the Naples high-waist pair.
• Tops: shirts, T-shirts, polo shirts, long sleeve polos, sweaters and cashmere and wool.

How to wear Lovau men's clothing this winter

Dress for the man you are becoming. Three ways to start.

The weekday

Navy Blue worsted wool trousers, the Sweater Zip in Light Gray, the Portofino jacket in Camel. When it drops below freezing, add one of the men's coats and finish with loafers.

The weekend

Retro Jeans Classy in Navy Blue, now $130 (was $165), with the white Old Money Polo, now $79, under the black Cashmere and Wool Cardigan Jacket, fully lined. More on the cardigans page.

The evening

The black mercerized cotton tee, black Lovau Italian Trousers, and a scarf from the cashmere beanies and scarves.

Black Friday 2026 at Lovau: dates, prices, guarantee

Black Friday 2026 falls on Friday, November 27, and Cyber Monday on November 30. Lovau did not wait. The Early VIP phase is live: Black Friday prices are already on every product page, and the crossed-out figure is the previous list price. No code, nothing to remember at checkout.

• Free shipping, shown in the cart at checkout.
• A 15-day money-back guarantee, counted from the day your order is delivered.
• What you see listed is what is in stock. Sizes and colors sell out, and the prices hold while the pieces last.

The full sale lives on the main Black Friday 2026 at Lovau page. For black Friday men's clothing built for the cold, see the fall and winter edit.

Why it costs less than it looks

Lovau is designed in Marbella and sold direct online. No department store sits between the design and you. That is where the price goes. The fabric shows where it stays.

• The Portofino jacket: double-faced 100% wool with a down lining, now $315.
• The Sweater Zip: 60% cashmere, 40% fine wool, now $109. Dry clean or hand wash cold.
• The mercerized cotton tees: 100% mercerized cotton, cool to the touch, now from $75.

The rest of the men's edit: jackets, cashmere hoodies, mercerized cotton polos and shirts, dress shoes, boots, all men's shoes and caps.

Shop men's sale · Every men's Black Friday 2026 page