Black Friday 2026 at Lovau

What is on sale in Lovau Black Friday 2026

24 best-selling styles are in stock, from $90 to $395, most of them 20 to 28% under list. The ones moving fastest:

• Marbella Trousers Double Pleat Naples: our best seller by a distance, 605 sold in the last 180 days. 73% cotton, 21% polyamide, 3% wool, 3% spandex. Waist 29 to 36, seven colors from Apricot to Navy. Now $99 (was $125).
• Italian Trousers Worsted Wool: 72% wool, Khaki or Navy Blue, 29 to 36. Now $140 (was $179).
• Belted Goose Down Coat: 85% down, detachable fox collar, S to XL. Now $255 (was $340).
• Down-Filled Cashmere Blend Overcoat: Navy Blue, mink collar, XS to XXL. Now $395 (was $550).
• Sarah V Neck Cashmere Sweater: pure cashmere, Red, Pink, Camel or White, XS to M. Now $130 (was $165).

How to choose: fabric first, then size

Read the composition before anything else. It tells you where each piece belongs.

• Worsted wool (72% wool, 25% polyamide, 3% spandex): the cold-weather trouser, for the office and for dinner. The product notes suggest one size up.
• Cotton-wool blend (73% cotton, 21% polyamide, 3% wool, 3% spandex): the everyday pair, with some stretch. The Marbella also runs one size up.
• Lyocell-cotton blend (45% lyocell, 40% cotton, 10% viscose, 5% spandex): a smooth drape, and on the Wrinkle-Resistant Double-Pleated Dress Trousers ($110), made to travel.

Trousers come in waist 29 to 36, some to 38. Coats run S to XL, a few to XXL. Women's knits and sets run XS to L. Start at Black Friday for men or Black Friday for women to see every category.

How to wear it this season

Quiet luxury in winter is mostly a question of color: camel, coffee, navy, gray. Nothing that announces itself.

For him

Coffee Marbella trousers, a cream knit from the men's sweaters sale, and a dark overcoat from men's coats. When the meeting matters, swap in the gray Neapolitan wool pair.

For her

Charcoal heavyweight wool pants ($95, was $125), the Sarah cashmere V-neck in Camel, the belted down coat in Beige. For evenings, the black Lina pearl stud cardigan and dress set, now $175 (was $240), or a piece from long sleeve dresses. Matching knits live under sets and co-ords.

Black Friday 2026 at Lovau: how Early VIP works

Black Friday falls on Friday, November 27, 2026, and Cyber Monday on November 30. You do not have to wait for either. Lovau's Early VIP phase is already live, so the Black Friday 2026 prices are applied on every product page right now. The crossed-out figure is the previous list price. The one beside it is what you pay.

• No code at checkout.
• Free shipping, shown in the cart.
• 15-day money-back guarantee, counted from the day your order is delivered.

The sizes and colors you see listed are the ones in stock today. When a size sells out, it is gone from the page. The prices hold while the pieces last.

Why Lovau costs less than it looks

Lovau is designed in Marbella and sold direct online, with no department store in between. That is part of why the prices sit where they do. Lovau Black Friday 2026 then takes up to 28% off on top.

So judge by the label inside, not the logo outside:

• 72% wool in the Neapolitan wool trousers, now $140 (was $175).
• Pure cashmere in the Sarah V-neck, now $130 (was $165).
• 85% down in the belted goose down coat, now $255 (was $340).
• A cotton-wool blend in the three-dimensional pleated trousers, now $90 (was $119).

The intelligent purchase has not changed: good fabric, a classic cut, and a price that does not include a name. The full best sellers collection is the place to start.

Shop the sale · Every Black Friday 2026 page