Black Friday Men's Fall & Winter Collection 2026

Black Friday men's winter clothes on sale now

The best seller of the season is a trouser, not a coat. The Marbella Trousers Double Pleat Naples sold more than 600 pairs in the last six months. The rest of the edit builds around it.

• Marbella Trousers Double Pleat Naples: 73% cotton, 21% polyamide, 3% wool, 3% spandex, seven colors from Apricot to Navy, waist 29 to 36. Now $99 (was $125).
• Italian Trousers Old Money Style Worsted Wool: 72% wool, Khaki or Navy Blue, waist 29 to 36. Now $140 (was $179).
• Cashmere & Wool Coat Loose Fit: cashmere and wool blend in Medium Gray, Coffee, Dark Gray or Black, XS to XL. Now $275 (was $385).
• Mid-Length Wool Windbreaker with Removable Liner Coat: 80% Himalayan wool, Black, XS to XL. Now $225 (was $309).
• Collared Cashmere Cardigan Limited Edition: 60% cashmere, 40% wool, five colors, XS to XXL. Now $209 (was $285).

How to choose men's winter clothes that last

Start with the waist. Trousers run in waist sizes 29 to 36, and the Old Money Style Trousers Loose Straight-Leg go up to 38. For the worsted wool and Neapolitan wool pairs, Lovau suggests one size up. Knitwear and coats come in XS to XL, while the Collared Cashmere Cardigan and the wool base layer T-shirt add XXL.

• Office: worsted wool trousers in Navy Blue, the cashmere cardigan in Dark Gray.
• Every day: the cotton-blend Marbella, or the San Francisco, whose lyocell and cotton blend carries 5% spandex for movement.
• Weekend: the Limited Edition Cashmere Wool Pants, 60% cashmere and 40% wool, cut loose, in Camel, Dark Caramel, Black, Light Gray or Dark Gray.

On color, stay inside camel, coffee, gray, navy and black, and every piece works with every other.

How to wear it this season

Three outfits from the same shelf.

• Monday: Navy Blue worsted wool trousers, the Camel cashmere cardigan over the wool base layer T-shirt, and the Cashmere & Wool Coat in Dark Gray on top. More cuts on the men's coats page.
• Saturday: Coffee Marbella trousers, the Thickened Wool Hooded Cardigan in Light Camel, and a pair from the men's boots on sale.
• Dinner: the Camel Wool & Cashmere Set, jacket and pants together, with a black knit from the sweaters edit.

Wear that jacket alone over gray trousers and it becomes a second outfit. For more waistbands and pleats, see all men's trousers.

Black Friday 2026 at Lovau: prices already cut

Black Friday 2026 falls on Friday, November 27, and Cyber Monday on November 30. Lovau did not wait for either. The Early VIP phase is live, and the Black Friday price is already on every product page. The crossed-out figure is the previous list price.

• No code at checkout. The discount is already in the price.
• Free shipping, shown in the cart at checkout.
• 15-day money-back guarantee, counted from the day your order is delivered.

The 75 styles in this collection are what is in stock today. Sizes and colors sell out, and the prices hold while the pieces last. Every other category is on the men's Black Friday page.

Why these winter pieces cost less than they look

Fast fashion sells you a sweater for one winter. This edit works the other way: fewer pieces, heavier fabrics, worn until the elbows have a story.

The numbers are on the labels. The Collared Cashmere Cardigan and the Wool & Cashmere Set are 60% cashmere, 40% wool. The windbreaker is 80% Himalayan wool with a liner that detaches, so one coat covers November and January. The Thickened Wool Hooded Cardigan is 100% Merino wool. The Retro Jeans Classy are 100% cotton.

Lovau designs in Marbella and sells direct online, with no department store between the fabric and you. That is how men's winter clothes in cashmere and wool sit where they do, and why a cashmere-blend coat is $275 this Black Friday 2026.

Shop the winter edit · Every men's Black Friday 2026 page