Search engine optimization (SEO), which helps make a website more visible and easy to find, is an essential part of digital marketing. It involves improving a website’s ranking on search engines like Google through various techniques and strategies. While many factors can impact a website’s ranking, keeping track of them can be overwhelming. In this article, we will present 12 things that you should know about SEO. A higher search engine ranking means more visitors and potential customers for your website, so it pays to familiarize yourself with these concepts. (Also Read: The Top 5 Tips For Social Media Marketing)

12 things to know about SEO?

1. SEO is constantly evolving:

Search engines regularly update their algorithms, and what works today may not work tomorrow. Keeping up with the latest SEO strategies and recommendations is essential for optimization.

things to know about SEO
things to know about SEO

2. Quality content is essential:

Keywords are important, But they are not the only factor that search engines consider when ranking websites. To rank well, your website needs to provide valuable, helpful information for your visitors. This includes well-written, well-researched content that addresses the needs and interests of your target audience.

3. On-page and off-page SEO are both important:

On-page SEO refers to the factors on your website that you can optimize, such as the content, HTML code, and images. Off-page SEO refers to factors external to your website, such as backlinks. Both are important for improving your ranking on search engines.

4. Mobile-friendliness is a ranking factor:

With more and more people using smartphones to access the internet, it’s vital to ensure your website is mobile-friendly. This includes a quick load time and a design that adapts to various screen sizes.

5. Website speed matters:

Search engines favor websites that load quickly, so optimizing your website’s speed is crucial. This can be achieved by minifying code, optimizing images, and using a fast web hosting provider.

6. Metatags and titles are essential:

Meta tags and labels help search engines understand the content of your website and can impact your ranking. It’s necessary to use relevant and descriptive tags and titles and to include your target keywords.

7. Internal linking can help improve your ranking:

You can improve search engine rankings by pointing search engines to relevant internal links on your site. This can also allow visitors to navigate your website and find the information they want.

8. Quality backlinks are essential:

Backlinks from other high-quality, reputable websites can improve your ranking. These links show search engines that your website is trusted and authoritative in your industry.

9. Social media can impact your ranking:

Social signals, such as shares and likes, can affect your order on search engines. It’s essential to have a presence on social media and to share high-quality content that your followers will want to share with their networks.

10. User experience is a ranking factor:

Search engines want to provide their users with the best possible experience, so websites that are easy to use and navigate will be rewarded with higher rankings. This includes having a clean, intuitive design and fast loading times.

11. Local SEO is important for local businesses:

Optimizing for local search results is essential if you have a physical location. You should verify your business on Google My Business and list your website and contact information on your site.

12. It takes time to see results:

SEO is a long-term strategy, and it can take time to see the results of your efforts. Be patient and consistent in your actions, and you will eventually see improvement in your ranking. It’s also essential to track your progress and make adjustments based on the data you collect.


To get your website to show up higher in search engine results, you’ll need to learn about search engine optimization (SEO). In this article, we have outlined the 12 most important points that will help you improve your site’s visibility and ranking. Armed with these critical insights, you can start improving your site immediately! (Also Read: How to have more search presence for your business?)