Black Friday Men's Cashmere Sweaters 2026

Black Friday men's cashmere sweaters in the plum family

Straight answer first: nothing in stock today is named Deep Plum, and none of our cashmere sweaters has a V-neck. These are the pieces closest in color, with the shade name that puts them here:

• Portofino Sweater 100% Cashmere Zipper: Burgundy Red, 100% cashmere, XS to XL, now $275 (was $369).
• Five-Needle Thick Cashmere Crewneck Pullover: Red Coffee, heavyweight knit, XS to XXL, now $370 (was $515).
• Thick Cashmere Limited Edition: Pearl Red Coffee, 100% fine Mongolian cashmere, XS to XL, $549, not discounted.
• Alaska Heavyweight Cashmere Quarter-Zip Sweater: Red, 60% cashmere and 40% wool, S to XXL, now $175 (was $235).

Each also comes in other colors; the red tone is one option of several. The most-ordered sweater in the collection, the Lovau Old Money Sweater Zip, now $109 (was $149), comes in none of these shades.

How to choose a men's cashmere sweater in a deep red

Neckline. Without a V-neck, the closest open collar is a zip worn partway down. The Portofino's full zip or the Alaska's quarter-zip over a shirt frames a collar the same way. The Five-Needle is a crewneck: wear it alone or over a tee.

Fabric. 100% cashmere (Portofino, Limited Edition) is the softest. The Alaska's 60% cashmere, 40% wool Jacquard adds structure and is made to resist pilling. The Five-Needle and Alaska are heavyweight knits for real cold.

Size. Take your usual size. The Portofino and Limited Edition run XS to XL, the Alaska S to XXL, the Five-Needle XS to XXL. The Five-Needle has a relaxed fit; the Alaska is tailored.

How to wear burgundy and red coffee cashmere this winter

Deep red sits best next to quiet colors. Put the Burgundy Red Portofino over a white shirt with grey flannels and brown suede shoes, and you are done. Red Coffee reads closer to brown, so it pairs like the pieces on our chocolate brown cashmere page: cream, camel, navy.

A charcoal grey cashmere crewneck is the neutral that makes the red one look intentional on the days you wear it. Add tailored trousers in stone or grey and a navy or camel overcoat from our men's coats, and the color does the talking without shouting.

Black Friday 2026 at Lovau: how the cashmere prices work

Black Friday falls on Friday, November 27, 2026, and Cyber Monday on November 30. You do not need to wait for either. The Early VIP phase is already live: the price on each product page is the sale price, and the crossed-out figure is the previous list price. No code at checkout.

The men's sweaters collection has 15 styles in stock, from $109 to $549, with discounts of 21% to 29%. The Limited Edition keeps its regular price. Shipping is free, shown in the cart. If a piece is not right, you have 15 days from delivery to get your money back. The colors and sizes listed are what is in stock today, and they go while the pieces last.

The same cashmere, without the label markup

Lovau is designed in Marbella and sold direct online, with no retail middleman adding a margin. That is most of the gap between what these sweaters cost and what the fabric suggests.

The fabric is stated plainly on every page. The Portofino is 100% cashmere. The Limited Edition is 100% fine Mongolian cashmere at 620 to 700 grams, the volume of cashmere in several standard sweaters. The Alaska uses a 60% cashmere, 40% wool Jacquard, which trades a little softness for structure and durability.

Care is simple: dry clean, or a gentle cold hand wash. Dry it flat and fold it rather than hang it, so the shoulders keep their line.

Shop cashmere sweaters · Every men's Black Friday 2026 page