Black Friday Men's Wool Coats 2026

Black Friday men's wool coats: the burgundy question

Lovau has no burgundy coat in stock this season, and we will not pretend otherwise. If burgundy appeals for its warm, deep red-brown, these wool coats come closest:

• Chester Overcoat Dark Brown Wool Business Coat: Dark Brown only, peak lapel, 81% sheep wool, XS to XL, now $249 (was $339).
• Mid-Length Worsted Wool Coat with Mink Collar: Black Brown, brushed worsted wool, XS to XXL, now $425 (was $595).
• Cashmere & Wool Coat Loose Fit: partly fits. Coffee is one of four colors, with Medium Gray, Dark Gray and Black. Now $275 (was $385).
• Hamptons Wool Coat with Lapels: partly fits. Mocha sits beside Charcoal and Rice. Now $299 (was $420).

The best seller is none of these: the Mid-Length Wool Windbreaker with Removable Liner Coat in Black, 80% Himalayan wool, now $225 (was $309).

How to choose a men's wool coat by cut and size

Start with what goes underneath. A suit wants a Chester: single-breasted, clean through the front, long enough to cover the jacket. The Heavyweight Chester Wool Coat Dark Gray uses 900g fabric with 84% wool, now $249 (was $339). Thick knitwear wants room, which is what the loose cut of the Cashmere & Wool Coat gives you. For real cold, the double-breasted Ulster collar coats close higher: the Navy Blue Thick Double-Breasted Wool Coat (73% wool) at $245, or the Ulster Collar Double-Breasted Wool Thick Coat in Milk Tea (85% sheep wool) at $249.

Most styles run XS to XL. The Hamptons and the Hooded Double-Faced Wool Coat run S to XXL. The worsted mink-collar coat and the Convertible Down-Lined coat run XS to XXL. Size for the knit you plan to wear under it.

How to wear a dark wool coat this winter

The man you are becoming does not need a loud coat. He needs one dark enough to go over everything he owns. Dark Brown over charcoal trousers and a camel knit reads like a weekend in the country. Black Brown over a navy suit is a city look that needs no explanation.

Under the coat, try the St Moritz Half-Zip Cashmere Knit Pullover, 60% cashmere and 40% wool, in Camel or Dark Gray, now $169 (was $229). Then build the rest: tailored pairs from men's trousers on sale, more knits in men's sweaters, and the full run of single-breasted coats if the Chester cut is your shape.

Black Friday 2026 at Lovau: how the coat prices work

Black Friday falls on Friday, November 27, 2026, and Cyber Monday on November 30. You do not have to wait for either. The Early VIP phase is live, and the Black Friday prices are already on every coat page: the crossed-out figure is the previous list price. No code at checkout.

• Coats from $225 to $425, at 26% to 29% off.
• Free shipping, shown in your cart at checkout.
• 15-day money-back guarantee, counted from the day your order is delivered.

What you see is what is in stock: 11 styles in the collection, most in a single color. When a size goes, it goes. The prices hold while the pieces last. The rest of the sale is on Black Friday 2026 at Lovau.

Why these wool coats cost less than they look

Lovau designs in Marbella and sells direct online. There is no wholesaler and no department store between the coat and you, so their margins are not in the price. That is how a 900g, 84% wool Chester lands at $249.

The fabric facts are on each page, and they are specific: 81% sheep wool in the Dark Brown Chester, 85% sheep wool in the Milk Tea Ulster, 80% Himalayan wool in the Windbreaker. Where polyamide appears, at 11% to 20%, it is there for shape retention, so shoulders and lapels keep their line through a season of wear. The Hooded coat pairs double-faced wool with a down liner, and the Windbreaker's liner comes out as a separate vest for milder days.

Shop men's wool coats · Every men's Black Friday 2026 page