Black Friday Deep Plum Wool Overcoat 2026

The deep plum wool overcoat, in Lovau's own color names

Lovau has no color called deep plum. Three wool coats come close, each offering one plum-family shade among several:

• Fox Fur-Trimmed Short Double-Faced Wool Coat in Wine Red (also Sky Blue, Mixed Brown), S to L. Now $255 (was $355). It is short, so a jacket length, not a true overcoat.
• Divina Double-Sided Wool Coat with Fox Fur Collar in Burgundy Coffee Color, one of ten colorways, 100% wool, S and M. Now $315 (was $379).
• Divina Belted Double-Faced Wool Coat with Fox Fur Cuffs in Burgundy, one of seven, S and M. Now $149 (was $200).

The other coats below are the collection's best sellers, not this page's subject. One of them still fits: the Nevada Wool Coat, 100% wool, long, belted, in Burgundy, now $299 (was $419).

How to choose your deep plum wool coat

Start with length, then size.

• Short and quick: the Fox Fur-Trimmed coat closes with a single button and stops at the hip. Good for the car, the office, trousers. It is the only plum option in size L.
• Collar as the statement: the Divina Double-Sided pairs burgundy with coffee in one colorway and puts the fox fur at the neck. The most wool for the money here: 100%, stated plainly.
• Waist and wrists: the Divina Belted moves the fur to the cuffs, so a scarf stays free, and the belt marks the waist. At $149 it is the lowest price in the collection.

The two Divina coats and the Nevada run S and M only. If you are between sizes and plan a knit underneath, take the larger one.

How to wear wine red and burgundy this winter

Plum-family wool reads rich without trying. Keep everything under it quiet.

• Cream and camel: a cream knit from the women's cashmere edit, camel trousers, brown boots. The classic old-money pairing, and the reason Burgundy Coffee Color exists.
• Gray on gray: charcoal flannel trousers and a gray rollneck let the Wine Red carry the outfit.
• Evening: the belted Divina over a black dress from the midi dress edit, fur cuffs doing the jewelry's job.

Want the plum with a softer fur story? See the deep plum fur trim coat page, or compare every cut on the women's coats page.

Black Friday 2026 at Lovau: plum wool coat prices

Black Friday 2026 falls on Friday, November 27, and Cyber Monday on November 30. Lovau did not wait. The Early VIP phase is live, and the Black Friday prices already sit on every product page. The crossed-out figure is the previous list price.

• No code. What you see is what you pay.
• Free shipping, shown in the cart at checkout.
• 15-day money-back guarantee, counted from the day your order is delivered.

The coats shown are the ones in stock today, nothing more. With most plum options in S and M only, those sizes are the first to go. The prices hold while the pieces last. For the rest of the women's sale, see Black Friday Women 2026.

One coat for many winters, not one season

Fast fashion sells a new coat every November. A wool coat with a fur collar is meant to be the coat you reach for for years.

Double-faced wool is cloth finished on both sides, which is why these coats can be worn without the usual lining. The Divina Double-Sided and the Nevada state 100% wool. The fur on all three plum options is real fox, at the collar or the cuffs.

So why $149 to $315 and not twice that? Lovau designs in Marbella and sells direct online. No department store markup, no wholesale layer. During Black Friday 2026 the discounts across the collection run from 17% to 29%, on top of a price that was already set without the middleman.

Shop plum wool coats · Every women's Black Friday 2026 page