Old Money vs. New Money Style: What's Actually Luxurious?
The world of luxury fashion often divides into two strikingly different camps: old money style and new money style. One whispers sophistication, while the other shouts status. But when you dig deeper, you realize that true luxury is found in the elegance of old money fashion - timeless, refined, and forever stylish.
At Lovau, we believe in curating pieces that capture this quiet sophistication. Here are ten carefully crafted looks, each built around a single product from our collection, to guide you in embracing true luxury.
Look 1: The Cashmere Coat Rina - The Essence of Aristocratic Outerwear
When it comes to old money elegance, nothing speaks louder than a well-tailored cashmere coat. The Cashmere Coat Rina delivers that timeless charm with its clean lines, subtle structure, and rich fabric that feels like pure indulgence. Imagine stepping out of a vintage car in the Swiss Alps or strolling through a Parisian boulevard in winter. The coat pairs effortlessly with neutral tones underneath: ivory trousers, a silk blouse, and leather gloves. This coat is not about being noticed; it’s about being remembered for all the right reasons.
Look 2: The Florence Flowery Dress - European Summer Romance
Old money style embraces soft florals and classic silhouettes for its summer wardrobes. The Florence Flowery Dress evokes visions of Lake Como and private yacht lunches along the Mediterranean coast. Its delicate floral print feels feminine yet sophisticated, while the flowing cut allows for comfort and grace. Pair it with simple leather sandals, oversized sunglasses, and a woven handbag for a resort-ready look that whispers wealth rather than shouts it.
Look 3: The Divina Cashmere Polo Shirt - Effortless Estate Chic
The Divina Cashmere Polo Shirt is the kind of wardrobe piece that says, I’ve always dressed like this. Its fine cashmere texture and understated polo design make it a staple for private estate brunches or afternoon strolls in the countryside. Worn with pleated trousers or a soft wool skirt, it balances both comfort and sophistication. A simple gold necklace and pearl studs would complete the look without overwhelming the ensemble’s quiet elegance.
Look 4: The Paris High Waist Trousers - The Foundation of Quiet Luxury
Every old money wardrobe begins with immaculate tailoring. The Paris High Waist Trousers deliver that perfect silhouette, elongating the legs while maintaining a relaxed but structured shape. They are ideal for layering under cashmere sweaters, silk blouses, or tailored blazers. Whether you're attending an art gallery opening or enjoying tea at a private members' club, these trousers will always keep you impeccably polished.
Look 5: The Rose Cashmere Sweater - The Icon of Timeless Femininity
There’s a reason why cashmere remains a hallmark of true luxury. The Rose Cashmere Sweater wraps you in softness while showcasing a design that never goes out of style. The gentle blush hue offers a subtle warmth that flatters all skin tones. Wear it with cream trousers, loafers, and a simple leather handbag. This is the kind of piece that could have been worn by Jackie Kennedy herself on an autumn day in Cape Cod.
Look 6: The Village Old Money Dress - The Modern Heiress Look
Few dresses capture the old money mood better than the Village Old Money Dress. Its structure and flow perfectly balance modern femininity with vintage grace. Imagine attending a garden charity event or an afternoon polo match. Pair it with kitten heels, delicate pearl earrings, and a small clutch bag. The simplicity of this dress makes it stand out quietly in a room full of noisy trends.
Look 7: The Rabbit Fur Designer Hat - The Alpine Aristocrat
Accessories are essential in old money style, and the Rabbit Fur Designer Hat exudes winter sophistication. Whether you're at a Swiss ski resort or attending a winter wedding, this hat offers both warmth and opulence without being ostentatious. Style it with a long wool coat, leather boots, and understated makeup for a picture-perfect cold-weather look that speaks volumes about taste.
Look 8: The Monaco Dress Collection - Coastal Old Money Allure
The Monaco Dress Collection is tailor-made for sun-soaked brunches at exclusive marinas or private coastal villas. Its flattering fit and soft design create an effortless summer silhouette. Pair with espadrilles, a straw bag, and oversized sunglasses for an ensemble that blends old European charm with modern refinement. This is luxury designed not to show off but to simply exist beautifully.
Look 9: The Lovau Milano Bag Leather - The Discreet Statement
Handbags in old money style are never logo-heavy but focus on quality and craftsmanship. The Lovau Milano Bag Leather serves as the perfect example. Its structured design and fine leather material elevate any outfit. Whether you're pairing it with casual daytime looks or elegant evening attire, this bag offers subtle distinction that never fades with passing trends.
Look 10: The Cloud Wool Sweater Scarf - The Layer of Luxury
Layers are a secret weapon in old money fashion, and the Cloud Wool Sweater Scarf offers both warmth and sophistication. Its fine wool fabric drapes elegantly over any coat or sweater, providing that little extra touch of refinement. Whether you're boarding a private plane or taking a quiet walk through your estate, this scarf enhances the entire mood of understated luxury.
In the world of true luxury, less is always more. Old money style thrives on quality, craftsmanship, and timeless design - values that never fade. At Lovau, our collections are thoughtfully curated to offer you these essentials, allowing you to build a wardrobe that will serve you for years to come.
Which of these looks speaks to your personal style? Let me know in the comments, and don’t forget to explore Curated Old Money Outfits for Every Occasion for even more inspiration.
